About Wild Botanica

Wild Botanica was founded in 2023 by Alison Brown, a California native, nature photographer, and sustainability advocate. With nearly two decades of experience at the intersection of sustainability and marketing, Alison was inspired to create a brand that reimagines self-care. Wild Botanica’s bath soaks are thoughtfully crafted to blend ancient wellness rituals with sustainably sourced, high-quality ingredients—providing a truly rejuvenating experience from the comfort of home.

Inspired by the Healing Rituals of Bali

Alison’s travels have taken her to nearly 30 countries, but one place has left a profound impact on her approach to self-care: Bali, Indonesia. Known for its sacred water purification ceremonies, Bali is home to over 20,000 temples, many of which center around natural springs used in Melukat, a ritual that cleanses the body, mind, and spirit. 

"The last time I was in Bali in May 2022, I finally got to experience a water purification ceremony after seeing it many times over the years. It was profoundly healing for me, and cemented my belief that there's immeasurable power in the ritual of bathing," said Wild Botanica founder, Alison Brown.

Anti-Aging Benefits for Full-Body Wellness

Many skincare products focus exclusively on the face, but we believe true anti-aging care should extend to the entire body. That’s why Wild Botanica bath soaks are formulated with nutrient-rich ingredients that:

• Fight free radicals with potent antioxidants
• Stimulate collagen production for youthful skin
• Support deep relaxation through adaptogenic support

Our blends are packed with timeless ingredients with roots in Ayurveda and Traditional Chinese Medicine (TCM), ensuring that each soak offers benefits beyond relaxation.

Sustainable Self-Care: Eco-Friendly Ingredients, Ethical Sourcing

Wild Botanica is committed to sourcing high-quality, eco-friendly ingredients from local vendors along the U.S. West Coast. By prioritizing ethical sourcing and minimizing our carbon footprint, we ensure that every bath soak meets our rigorous sustainability and quality standards. Read more about our approach to sustainability here.

Intentional Ingredients, Thoughtfully Blended

Unlike mass-produced bath salts with synthetic fragrances and questionable additives, Wild Botanica’s formulations are made with:

• Pure essential oil blends for an aromatic escape 
• Dried herbs and flowers for a sensory-rich experience
• Powerful ingredients like schisandra berry powder, a TCM super-herb used for over 2,000 years to reduce signs of aging, promote vitality, and reduce stress

Every ingredient is chosen with purpose and integrity, ensuring that your self-care routine is as luxurious as it is beneficial.

Join the Wild Botanica Self-Care Community

At Wild Botanica, we believe in the power of self-care rituals to restore balance, reduce stress, and enhance well-being. Thank you for being part of this journey—your bath is about to become your new favorite ritual. Tag us on Instagram or TikTok for a chance to be featured!